The NAC Joins Nonprofit Co-Lab Creative Campaign Accelerator

We’re excited to announce our participation in F.Y. Eye’s nonprofit creative campaign accelerator! This program gives seven New York City based nonprofits the opportunity to collaborate with media professionals, industry experts, and artists to to develop a PSA campaign over the span of four months. 

How does the accelerator work?

The accelerator includes six comprehensive sessions designed to hone different components of a successful PSA campaign. Together with our team of knowledgeable media experts, we will outline our vision, audience, messaging, design, and distribution of our campaign— culminating in a final pitch presentation to media firms, organizational stakeholders, and foundations.

Who is on the NAC Co-Lab team?

Natural Areas Conservancy Staff

• Shannon Jordy, Deputy Director of Communications & External Affairs
• Elizabeth Jaeger, Deputy Directory of Public Programs & Operations
• Josh Otero, Trails Program Manager
• Mormei Zanke, Communications Manager 

Impact Artist 

• Carla Torres, Visual Artist specializing in murals

WPP Volunteers

• Dana Kochnower, Ogilvy, Vice President of Community Engagement and Risk Communications
• Lex Bolisay, Essence Global, Media Planning Supervisor
• Reena Behl, Group M Nexus, Analytics Manager
• Lina Yeh, VML, Senior Program Manager

Goal of our PSA

Our main goal for this PSA campaign is to amplify nature trails in NYC! We believe that everyone deserves access to high-quality nature and resilient communities. Our hope is that more New Yorkers across all the five boroughs are aware of NYC’s nature trails and the health benefits nature provides. In June, we will have officially formalized 300 miles of trails—and we can’t wait for the city to discover them.

We are excited and honored to participate in this accelerator! Stay tuned on our Instagram for updates on the PSA program.